Slow Fashion & Sustainability

Sustainability is important to us at Livid Lava

We’re getting greener every step of the way, while still providing you with the quality products you deserve.
Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. What’s more, one in every five items produced by the fashion industry reaches landfills without being worn even once.

As Livid Lava works with on-demand suppliers, we only produce items we get an order for, avoiding textile waste from overproduction. Our printing partner’s high-quality printing tech creates almost no wastewater and uses less energy than standard industry printers.

Each product you see in our catalog is made on-demand. Once you place an order, we produce it specifically for you. This allows us to avoid overproduction and textile waste, and we’re continuously working toward greener production.

Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than
standard industry printers, which lowers our carbon footprint.

The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals.
Livid Lava takes sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.

At Livid Lava, we embroider our products with Oeko-Tex™ certified threads, meaning they’re safe for both adult and children's clothing. Compared to printing, embroidery is generally more durable and produces less environmental waste.

There are a lot of reasons why a product or material could be considered sustainable. Currently, at Livid Lava our eco-friendly product collection consists of items made of at least 70% organic or recycled materials, or a mix of these materials.